Other communications

Your team is already using these communication channels every week - adding a brief QGenome mention to each one is a low-effort way to multiply reach to referrers across your region.

• Regional genetics newsletter. Dedicate your launch edition to QGenome with a short case study, then keep a regular QGenome section in every subsequent edition.

• MDT meetings. If your team attends regional cancer or rare-disease MDTs, use the wrap-up to give referring teams a quick reminder about QGenome.

• Helpline / voicemail greeting. Add a line to your voicemail greeting pointing callers to QGenome before they send a referral. For example: "Before sending a new referral, please check eligibility with QGenome — details on our website."

• Referral inbox auto-reply. Set up an auto-reply on your referral inbox that acknowledges receipt and reminds the sender to attach a QGenome report.

• Clinician-facing social channels. Post about QGenome on NHS Futures workspaces, RCGP local faculty groups, and LinkedIn. Posts from named consultants tend to get more engagement than organisational accounts.

• Phone calls with referrers. When your team calls a referrer to request more information, it's a natural moment to mention QGenome. A short prompt or script helps make this consistent across the team.