Additional suggestions

These recommendations go beyond the core rollout steps but have proved effective in comparable genetics services. Most are low effort and can be picked up at any stage.

 

  • A QR code linking directly to your QGenome page means locums and new staff who aren't on your mailing list can find it instantly — no login or search required.

  • Many referrals come in via e-RS Advice and Guidance rather than email. Setting up a standard QGenome response means every A&G reply reinforces the message automatically.

  • A credit card-sized card with the app store badges and a QR code. Inexpensive to print, easy to hand out at training events, and it stays visible on a lanyard for months.

  • A post from the service lead, the GMSA account, and a couple of clinician champions at the same time creates a visible launch moment across LinkedIn and X.

  • Offering a certificate of attendance for your lunchtime webinar is a simple way to boost sign-ups — CPD is a strong draw for primary care clinicians.

  • Setting up a qgenome@[service].nhs.uk address means all referrer queries go to one monitored inbox rather than getting lost in the clinical triage inbox.

  • Two or three short anonymised before-and-after examples of improved triage make the benefits concrete. Once written, they're reusable across your website, newsletter, and training sessions.

  • Every six months, share data with referring PCNs and trusts showing what proportion of their referrals arrived with a QGenome report and what the acceptance rate was. Clinicians respond strongly to their own data.

  • Replace free-text discharge and rejection letters in your EHR with the four standardised templates as SmartPhrases or auto-text. Every letter goes out on-message without the author having to think about it.